Placing Your Digital Signage Screens For Shopper Convenience

In a recent article, we explored how the placement of your digital signage displays influences viewership. The height and angle play a large role in determining the time frame during which people will view your content. The less time you have to get your message across to viewers, the greater impact it needs to deliver in a short segment. Today, we're going to look at the issue of placement in the broader context of how people shop. Studies have shown that shoppers manifest predictable behavioral tendencies in retail settings. If you can tap into those tendencies through savvy screen placement, your content will have a better chance of being noticed. As you might expect, location is a dominant factor. Acknowledging Natural Obstacles To Attention Retail environments typically stick to strict…
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The Beginning Of Convenience Store Businesses

Consumers lives are made easier because of convenience store outlets. They may be buying their groceries from a full-scale grocery store but in times of emergencies where, say, you run out of toothpaste you have to get it from your neighborhood convenience store outlet. If you are interested in setting up a business of convenience store, here are some tips. First of all you have to have a business plan that would include a business goal, a study if such a business is feasible, and a step-by-step plan on achieving your goal. Come up with a capital. You may get this from your own pocket and you can also acquire this by applying for a loan from a bank. Once the funding is released, the bank adds you to their…
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