Lighting Your Retail Store Effectively

Interior and exterior commercial retail lighting play an important role in every stores success. Exterior lights help people locate the store at night and assist in branding the establishment. Interior lights provide general lighting and also bring out the color in merchandise which helps prompt a buying decision. When carefully chosen and properly installed, interior ambient and accent lighting increase the marketability and sales of products.Because profit margins on all but the most expensive products are often marginal, overhead is the retailers biggest challenge. Always try to combine energy efficiency with superior luminance and lifespan when choosing lights for your retail clients. Taking the time to comprehensively develop a multi-layered lighting system will both differentiate your clients and your work from that of lesser, competing lighting design firms.Exterior Aesthetics plays…
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