Retail IT Services to Manage Master Database

Retail chains present throughout the world are always grappling with the dual challenges of rigorous competition and declining sales. As the retail sector relies upon loyalty programs to attract customers, quite a lot of retailers have faced disappointing returns from such set-ups. Still, they choose to go with such kind of programs because the customer information gained this way can be used in selling more to them and reap-in higher lifetime value. Therefore, many marketing initiatives revolve around the existing customer base with their anticipated needs, personalities and motivations. Though, a program is only effective when it is based on observed behaviour like the shopping trail of consumers, their profile, preferences, purchase basket and channel mix to allow the right products to reach the right user within the given timeframe.…
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How to Manage your Retail Store

A retail Store is a place where the decisions regarding the purchase of a product is taken by a customer. A retail store is also responsible for the creation of perception in the minds of customers about a particular brand, product and staff. A retail store is one of the biggest investments for a retail chain. But, this investment is in one of the highest paying assets. Managing the operations of a retail store has always been a challenging task for the businesses of every scale and size, be it a grocery shop or a national or international retail chain. A store operations manager has to manage many roles like:- Maintaining Store Atmosphere: The store must reflect a positive and encouraging ambience to the customer. It is the duty of…
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