Retail IT Services to Manage Master Database

Retail chains present throughout the world are always grappling with the dual challenges of rigorous competition and declining sales. As the retail sector relies upon loyalty programs to attract customers, quite a lot of retailers have faced disappointing returns from such set-ups. Still, they choose to go with such kind of programs because the customer information gained this way can be used in selling more to them and reap-in higher lifetime value. Therefore, many marketing initiatives revolve around the existing customer base with their anticipated needs, personalities and motivations. Though, a program is only effective when it is based on observed behaviour like the shopping trail of consumers, their profile, preferences, purchase basket and channel mix to allow the right products to reach the right user within the given timeframe.…
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