Retail IT Services to Manage Master Database

Retail chains present throughout the world are always grappling with the dual challenges of rigorous competition and declining sales. As the retail sector relies upon loyalty programs to attract customers, quite a lot of retailers have faced disappointing returns from such set-ups. Still, they choose to go with such kind of programs because the customer information gained this way can be used in selling more to them and reap-in higher lifetime value. Therefore, many marketing initiatives revolve around the existing customer base with their anticipated needs, personalities and motivations. Though, a program is only effective when it is based on observed behaviour like the shopping trail of consumers, their profile, preferences, purchase basket and channel mix to allow the right products to reach the right user within the given timeframe.…
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Are Merchandising Services Right For You?

Retail stores have their own staff, but many tasks are performed by outside workers who come in on a less regular basis to provide merchandising services. Merchandising is a form of marketing, an in-store form of customer service and product promotion. Employees of merchandising companies give the extra attention that manufacturers and distributors value in getting their products out to customers.Merchandisers perform all sorts of services, working with the permission of store management to set up displays in the proper way and place, keeping them tidy and well-stocked, placing orders for new stock, and bringing back stock out onto the sales floor. By alerting managers to out of stock items, processing returns and getting credit for damaged stock, making sure discontinued and recalled products are removed from the sales floor,…
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