Placing Your Digital Signage Screens For Shopper Convenience

In a recent article, we explored how the placement of your digital signage displays influences viewership. The height and angle play a large role in determining the time frame during which people will view your content. The less time you have to get your message across to viewers, the greater impact it needs to deliver in a short segment. Today, we're going to look at the issue of placement in the broader context of how people shop. Studies have shown that shoppers manifest predictable behavioral tendencies in retail settings. If you can tap into those tendencies through savvy screen placement, your content will have a better chance of being noticed. As you might expect, location is a dominant factor. Acknowledging Natural Obstacles To Attention Retail environments typically stick to strict…
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