Senses are the windows of your perception – and effective merchandising utilizes this innate human capability to be able to draw you into their promotions. When you enter a store, it is a place where once you enter you are being lured to buy items without you even noticing.
Merchandising is simply the art of presentation of physical items to possible interested parties of your merchandise or stocks for sale. With a mixture of human psychology, administration, and calculated customer service – selling items in exchange of an amount of money is not that simple as it seems.
Observe as you enter a grocery store. Every grocery aisle has items and goods that are arranged to meet you gaze. Most promos are placed where the usual eye level of the shoppers are set. The hot sellers are usually put in appealing stalls with big signboards. Meanwhile, the hum-hum items are placed discreetly in the conspicuous places in the aisle.
Sale items are placed in the center of the grocery store so most buyers can come across them. And with the notion that they are good deals by placing call to action slogans like “Sale until supplies last” or “Last batch for sale” or even the good old phrase “Buy one, take one” can really prompt shoppers to pick sales items in no time.
Even with numbers, the art of merchandising also uses the common reaction of buyers. Based on market research, prices of common commodities are usually placed in good items for selling category. The prices that usually hangs incredulously to a whole number, like $ 99 or similar prices can convince buyers that they are getting a good deal without paying too much.
Most products offer their most notable trait to be able to catch the attention of most shoppers. Stating reassuring words like “quality”, “certified” and “tested” are common terms for winning customer confidence that these products have been recommended and safe to use.
With these marketing strategy, selling in groceries seem to be a never ending cycle with consumers being lured in and out of the shops buying their necessities and needs without really knowing how merchandising have affected their decisions and perceptions.
Other merchandising tactics are less subtle and almost unnoticeable – as in the case of shopping malls. Shopping, as most women are so inclined to do, have become a retail success for most brands. And these brands seem to be always setting up a branch in some of the biggest malls in your town or city. That is because malls have an unending supply of people traffic and out of this traffic are possible buyers. The more branches popular brands have the more familiar they become to the masses or selected few of their niche market.
Women, who are more inclined to use their senses without too much constraint, are natural shoppers also because of this ability to be more perceptive and sensory in nature. Women tend to feel satisfaction in shopping because their senses are being filled with perceptual displays. When they see something appealing, they check it out and most of the time end up buying stuffs that they do not actually use too much. And with the rise of commercialism, even men are falling into the lure of selling items.
Merchandising can affect you because as any human being, you are built of different avenues. You tend to refer to your environment and senses to be in the moment. And so, be wary of stores and shops because they were built not just to house your favorite stuffs but to sell to you.